Yesterday, the Golf Heritage Society published my latest blog post, “10 Little-Known Facts About Arnold Palmer That Reveal the Man Behind ‘The King,’” a deep dive into the quieter moments and lesser-known chapters of one of golf’s most iconic figures. It’s the kind of story that goes beyond the highlight reel — the kind that reveals not just what Palmer won, but who he was and what he built.
It’s also exactly the kind of story you’ll find regularly at the Golf Heritage Society, where I’m honored to serve as the new lead writer.
My Growing Reach – Sharing Stories on the Greatest Game
For years, I’ve been fortunate to write about golf across multiple platforms. My work with PGA.com, for example, where I share tidbits from my decades of coaching the game, has allowed me to connect with millions of golfers, and, hopefully, help them enjoy the game just a little bit more. And my work here on Athlon Sports, where I’ve explored everything from golf innovation to the personalities that shape the game, has allowed me to share my 30 years working in golf like no other opportunity has. Saying that I am grateful is a massive understatement.
But my new relationship with the Golf Heritage Society represents something different — something I’ve been searching for.
This is a place dedicated to preservation. In context. To the stories that don’t just entertain but illuminate. It’s where we can explore not just the “what” of golf history, but the “why” and the “how.” Where we can take the time to understand that Arnold Palmer didn’t just win tournaments — he built a pitch-and-putt course between runways because he couldn’t help but create spaces to play the game he loved.
What We’re Building at GHS
My work with the Golf Heritage Society isn’t trying to compete with breaking news, hot takes, or my breakdown of last week’s PGA Tour event. We’re building something different and lasting. A digital archive of stories, insights, and historical deep dives that will matter as much in ten years as they do today.
The Palmer little-known facts piece is a perfect example. Those ten facts aren’t just trivia. They’re windows into understanding how modern golf was shaped — how a handshake in 1960 changed sports marketing forever, how a tragedy at Wake Forest redirected a life, how “Arnie’s Army” started with actual soldiers at Fort Gordon.
These are the stories that deserve more than a quick scroll. They deserve to be told well, researched thoroughly, and preserved carefully.
The Stories Ahead
In the coming weeks and months, you’ll find stories from me on the GHS blog that span golf’s rich history. I’ll explore forgotten champions and overlooked moments. We’ll examine the evolution of equipment, architecture, and strategy. We’ll look at how the game has changed and what has remained constant.
Some stories will focus on legends like Palmer, Hogan, and Jones. Others will shine light on figures who deserve wider recognition. The golf collectables trade and stories of one of a kind artiifacts will be showcased as well. All of these stories will be rooted in the same commitment: to tell golf’s story with accuracy, depth, and respect for the game’s heritage.
I’ll send you reminders of these posts here on Athlon Sports.
Join Me. Join Us. As We Explore History.
The Golf Heritage Society exists because people like you believe that golf’s history matters — that understanding where we’ve been helps us appreciate where we’re going.
I invite you to bookmark their site, subscribe to updates, and share the stories that resonate with you. Better yet, join the conversation. Tell us what stories you want to hear. Share your own memories and insights. Help us build a community that values golf’s past as much as its present.
And that goes for my work here on Athlon Sports. Engage with me. Tell me your thoughts on the stories I share from the golf world. Let me know what you want to read about in relation to this magical and maddening game.
What’s Next
The Palmer piece is just the beginning. We have stories in development that I can’t wait to share — deep dives into course architecture, examinations of equipment evolution, profiles of unsung heroes, and explorations of moments that changed the game in ways most fans never realized.
This is where those stories will live. Where they’ll be preserved. Where they’ll continue to matter.
You are welcome at the Golf Heritage Society. They will be grateful to have you there, and I’m excited to share this journey with you.
Let’s honor the game by telling its stories right.
PGA of America Golf Professional Brendon Elliott is an award-winning coach and golf writer who serves as Athlon Sports Senior Golf Writer. Read his recent “The Starter” on R.org, where he is their Lead Golf Writer. To stay updated on all of his latest work, sign up for his newsletter or visit his MuckRack Profile.